Our Story
We’re Kevin and Amelia Schwers, and our story begins with a simple dream: to build a life rooted in family, freedom, and purpose. Growing up in Iowa, we learned early on that true success isn’t measured only by financial gain, but by the lives you touch and the legacy you leave behind.
When we discovered the opportunity to become Amway Independent Business Owners, it wasn’t just about starting a business — it was about creating a platform where people could grow, dream, and thrive. That’s how Schwers Legacy Group was born. For us, it’s more than a business name; it’s a reflection of the future we want to build for our children, our business partners, and our community.
Our Journey
What Drives Us
Our values guide every decision we make:
Looking Ahead
We don’t just want to grow a business; we want to grow people. Every conversation, every partnership, every opportunity is a chance to invest in someone’s future. By putting people first, we’re building a legacy where families are strengthened, dreams are realized, and communities flourish.
When we discovered the opportunity to become Amway Independent Business Owners, it wasn’t just about starting a business — it was about creating a platform where people could grow, dream, and thrive. That’s how Schwers Legacy Group was born. For us, it’s more than a business name; it’s a reflection of the future we want to build for our children, our business partners, and our community.
Our Journey
- As parents, we understand the challenges and joys of raising a family. That perspective shapes how we lead — with empathy, patience, and a deep respect for the journeys of others.
- As dreamers, we’ve always believed in the power of bold aspirations. We know that when people are encouraged to dream big, they often achieve more than they ever imagined.
- As entrepreneurs, we embrace the spirit of free enterprise, knowing it gives individuals the freedom to design their own path and create opportunities that ripple outward.
What Drives Us
Our values guide every decision we make:
- Family – the heart of everything we do.
- Parenting – supporting others in balancing growth with family life.
- Freedom – the ability to choose your own direction.
- Big Dreams – daring to imagine a brighter future.
- Free Enterprise – empowering people to build something lasting.
Looking Ahead
We don’t just want to grow a business; we want to grow people. Every conversation, every partnership, every opportunity is a chance to invest in someone’s future. By putting people first, we’re building a legacy where families are strengthened, dreams are realized, and communities flourish.
Interests and Activities That Inspire Us
Retired Triathlete...one and done. And a great blog to follow for any current or future triathletes, with a call-out to one of Amway's high-quality products: Amway's XS Grass-Fed Whey Protein - A Triathlete's Diary |
Fun fact: Kevin became an ordained minister to officiate a wedding at the request of the bride & groom. Certainly, an honor, but not something he plans to keep doing!
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Garden Gate Ranch is a faith-based Christian organization providing safe housing and restorative and transitional services for sexually-exploited women and their children.
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"America Needs Fathers" is dedicated to promoting the vital role of fatherhood in strengthening families and communities. Their mission is to inspire, educate, and support men in embracing their responsibilities as fathers, mentors, and role models.
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Kevin enjoys spending time outdoors, especially snowmobiling across Iowa’s winter trails. It’s a favorite hobby that lets him embrace the season and share adventures with family and friends.
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Amway: An American Story - Part Two highlights entrepreneurs who inspire their communities to come together with compassion and care when life unexpectedly calls for resilience.
See the full docuseries here. |